
The Ride of a Lifetime
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history.
The Culture Map
Erin Meyer’s “The Culture Map” explores how cultural differences shape business interactions, emphasizing the critical role of effective communication. The book is structured around eight cultural scales: communication, evaluation, persuasion, leadership, decision making, trust, disagreement, and scheduling. Each scale provides a framework for navigating the complexities of cross-cultural communication.